What is Eric-In-Focus?

Hey there, I'm Eric, a mechanical engineer with a genuine passion for the outdoors, and I'm the creative mind steering both Eric-In-Focus and @Evergreen_RNR. My journey into creative expression started on social media, where I established a social media platform documenting and sharing my off-road adventures with my trusty 2016 Toyota 4Runner. Beyond the grit of rugged terrain and the thrill of muddy trails, my mechanical engineering background deepens my appreciation for the mechanics of vehicles, meshing seamlessly with my love for outdoor exploration.

In addition to my love for the outdoors, I have a keen interest in mechanical design. My experience as a mechanical engineer has instilled in me a fascination with the precision and intricacies of mechanical systems. Whether it's understanding the dynamics of off-road vehicles or designing components for optimal performance, my mechanical design skills play a crucial role in shaping both my engineering pursuits and my outdoor adventures.

As my passion for photography evolved, I realized its potential to transform into a fulfilling career, prompting me to align with brands that not only deliver top-notch products but also resonate with my core values. With a keen interest in the outdoors, off-road escapades, and the overland lifestyle, my mechanical engineering roots naturally drew me to brands that mirror my commitment to supporting, promoting, and bettering these lifestyles. Through my lens, I strive to capture the perfect blend of mechanical engineering precision and the wild, unrestrained spirit of outdoor enthusiasts, weaving together a visual narrative that seamlessly merges my technical background with my profound love for the outdoor lifestyle.

Adventure is calling, will you join me?!?!

What’s possible if we work together?

  • Elevate your brand’s presence with high resolution photographs ready to elevate your brand's presence!

  • Dedicated Product spotlighting intended for your social media, websites, email campaigns, and other marketing collateral!

  • Event coverage showcasing products, products in use, and genuine interactions with you and your customers

  • Overland Trip-based content featuring your products in action against the backdrop of truly epic locations. Witness your products come to life as they conquer challenging terrains and stand tall in awe-inspiring landscapes.

  • Photo shoots of vehicles, people, the outdoor lifestyle, featuring your products and highlighting what your brand is all about

Brands I’ve Worked With

  • Nitto Tire

  • Relations Race Wheels

  • Diode Dynamics

  • Rack Attack

  • Goats Trail Apparel Co

  • Radflo Suspension Technology

  • Dirt King

  • ReveMoto

  • Conquest Overland